Cake Financial Officially Launches Public Alpha
After nearly 18 months in development, I am proud to announce that Cake Financial is now open for business! Cake is a new online investment service that is changing to way we all invest by allowing
us to share our real portfolios, watchlists and real-time trading
information with one another. For free.
As of 3:45 PT today, you can easily create a Cake account, link an unlimited number of real brokerage accounts, see how you are really doing compared to other investors, and be notified when your trusted network makes trades. Cake has built secure links to the Top 11 brokerage firms (Schwab, E*Trade, Vanguard, Fidelity, to name a few) and we instantly bring in not only your current holdings but all of your historical trading information. Upwards of 10 years of history. No need to manually enter any information. We then calculate your aggregated portfolio returns, your risk, and then we rank you against all the other Cake members. All in just a minute or two.
Cake is all about real, verified investment data. There is nothing fake about Cake! And, you get all the same features you are used to seeing at your brokerage firm websites - plus a whole lot more. Rest assured, no one sees your net worth, the size of your portfolio, or the number of shares you have - only you do. And, you have complete control over who sees what on Cake.
Even if you pay someone to manage your investments for you, there’s no reason not to set up an account on Cake and check to see if they are performing well for you.
There are now 40MM online investors managing a collective $15T in assets. Nearly 90% of mutual funds fail to beat the basic market indexes; positions tauted by various investment magazines have proven to under perform, and "gurus" like Jim Cramer have been shown to be no better than you or I at managing our portfolios.
If you have ever felt alone when making investment decisions or wondered whether you were doing well versus other people like you, Cake is for you.
Try it. It just takes a minute. And it’s free. There is no downside.
Cake is now good for you. Enjoy.
Steven A. Carpenter
CEO
Cake Financial





Posted by: Steve Carpenter

September 18th, 2007 at 9:14 pm
Great site! I have yet to sign up with your site, but from what I have read it seems like a pretty valuable tool. I may have to wait until my portfolio becomes something worth showing off.
September 24th, 2007 at 1:09 pm
Congratulations on what looks like an incredibly important and well-designed product. I’m delighted, after loading my data, to see that my average annual return looks like it was stronger than I had expected. I hope to see your system work out the early kinks soon, this is great data for analyzing our personal portfolios as well as for sharing.
Cake Financial is a much more compelling product than the Motley Fool CAPS, and more promising than any other social financial networks I’ve seen. Thanks for this.
Cheers,
Travis
oneguysinvestments.com
stockgumshoe.com
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