Cake Financial Launches Three New Products Based on The Collective Insights of Retail Investors

Sep 4th, 2008 | Filed under: Press

Company Now Connects To Over 60 Brokerage Firms and Tracks Over Ten Years of Retail Investment Transactions

San Francisco, Calif. — (MARKETWIRE)—Cake Financial:

Cake Financial today introduced three new products: Cake Take, an investor-generated stock rating system; Scout, an investment idea engine; and, Cakedex, the first in a family of index funds. The company now supports over 60 brokerage firms and has captured over one million investment transactions dating back 10 years.

– Cake Financial’s New Products:

– Cake Take: Cake’s exclusive stock rating system based on over one million retail investors’ actions – buying, selling, holding – for over 2,000 publicly traded stocks;

– Scout: Cake’s investment idea engine that uses data aggregation and collaborative filtering to generate personalized investment ideas based on risk profile and existing portfolio holdings; and,

– Cakedex: Cake’s first in a family of index funds based on the holdings of its top performing investors. The Cakedex will be available for purchase in early 2009 but can easily be tracked today for investment decisions.

– Cake now connects to over 60 of the top brokerage firms, has captured data for over one million consumer investment transactions and over 10 years of verified investing data. The company adds a layer of intelligence when aggregating this rich data to generate actionable investing ideas.

– The Cake Financial website has been redesigned and is now in Beta.

Approved Quotes:
"WR Hambrecht + Co has been a leader in the disruption of traditional investment banking and strives to find disruptive companies and investment ideas," said Marvin Loh, Director of Research at WR Hambrecht + Co. "We think that Cake Financial has many elements necessary to be a disruptor in the financial services community."
"The introduction of these new products underscores our belief that retail investors gain valuable insight from the actions and knowledge of others,” said Steven A. Carpenter, CEO of Cake Financial. “Cake adds value by aggregating authentic investment transactions and translating the collective results into actionable investing ideas that benefit everyone.”
Additional Multimedia and Images Available Here:

http://www.youtube.com/user/cakefinancial
http://cakefinancial.com/cakedex/history
http://www.flickr.com/photos/cakefinancial

For Relevant Cake Financial Coverage:

http://www.cakefinancial.com/about-press

About Cake Financial
Headquartered in San Francisco, Cake Financial Corporation is an investing website that provides actionable investment ideas based on the historical returns of the Cake Community. Cake offers a complete view of total holdings across multiple brokerage accounts and measures aggregate investing performance as far back as 10 years. Investors compare and share strategies with others while Cake aggregates over one million transactions to generate investment ideas customized to the profile of each investor.

Cake Financial is backed by Alsop Louie Partners and a number of angel investors including Ron Conway of Baseline Ventures, Bay Partners and KPG Ventures. For more information visit http://www.cakefinancial.com.

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Media Contact:
Lisa Hempel
lisa@hempelconsulting.com
650-823-5410